About PrimaBerry

TAKE THE WORLD WITH YOU
Discover PrimaBerry, the sustainable online store where travel meets fashion!
Founded by Susana and Amin, PrimaBerry draws inspiration from the tradition and culture of different countries to create designs and styles of ever-growing collections of clothing and accessories for men, women and children. Always with sustainability in mind.
Our travels inspire each item. Perfect for remembering special moments, feel closer to your favourite places, or simply add a splash of colour and uniqueness to your look.
Take the passion for travelling, your favourite memories, and a piece of the world with you – wherever you go.

Susana and her partner Amin met in England, the place where PrimaBerry would later flourish.
Susana is originally from Portugal, she moved to the UK to pursue a master’s degree in Hospitality Management and has worked in the industry for 10+ years. She is also a trained Chef who can’t resist exploring new cuisines from around the globe. Amin is originally from Bangladesh, holds a degree in Business Management and has worked in retail for the past 5+ years. When he is not playing cricket or cycling, he enjoys travelling and photography.
Together, they created PrimaBerry, a dream come true that combines what they love most: fashion, travelling, and people.


In addition to representing the start of Spring, the beginning of new passions and representing love, family and home, the symbology of swallows goes well beyond that. Much like PrimaBerry’s founders, these birds are not afraid to venture out of their comfort zone. They are not afraid of risking everything to explore the world, but, regardless of the countless places they visit, they always return to their nest and, even far away, they carry with them all the love and pride they feel for the place they came from.
The circles in the logo represent the world, the different countries and places that Susana and Amin have visited, as well as the different cultures and people that inspire PrimaBerry’s products.
Passionate: Passion is a big part of everything we do. It’s part of our brand, part of our products, part of the way we interact with clients–day in and day out.
Diverse: From the designs and colours to the materials and styles, our collections are an expression of diversity that celebrates the differences that make us and our countries unique.
Caring: We have always been involved in national and international volunteering projects, and we want to continue to give back. At PrimaBerry, we donate 5% of our profits to causes and projects mainly related to education and animal welfare.
Sustainable: We believe in positively impacting the world and those around us, that is why we are trying to use mostly only environmentally friendly materials and methods to produce and process our items, avoiding the use of plastic as much as possible

Every country and place you visit has a story, countless memories and something special that you can never describe. Our mission is to capture all that and express it through fashionable clothing and accessories that you will be proud to share with the world.
We are starting with the United Kingdom and Portugal,but we won't stop there. You will soon find new items inspired by a variety of other countries from around the world.

We have countless plans for PrimaBerry, and we want you to be a part of this journey.
Looking ahead, we want to expand the number of countries that inspire our items, continue to come up with innovative and exciting accessories and clothing, and–in the future–we will launch a personalized service where you customize your favourite items.
Curious enough? Visit our blog where you can find exciting stories, the projects we support and our latest ideas .

Organic Cotton: The Future Is Now
Considered one of the most eco-friendly fabrics, organic cotton is not just a vision of the future. It is there,

Theo Paphitis Small Business Sunday Winner
Sheffield based business PrimaBerry won Small Business Sunday in November 2021, an initiative run by the retail entrepreneur Theo Paphitis.

Sheffield Business Nominated For The Yorkshire Choice Awards
The Yorkshire Choice Awards are searching for the best of the best in Yorkshire and the public decide who that
Oh! And don't forget to check our latest arrivals!
- Portuguese Cork
Map Collection Small Cosmetic Purse
Rated 0 out of 5£19.99 Add to basket - Banana Fibre
Equilibrium Necklace (Navy Blue)
Rated 0 out of 5£17.99 Add to basket - Coffee Pods
Coffee Pods Necklace (Britain)
Rated 0 out of 5£25.99 Add to basket - Stainless Steel
Women’s Portuguese Word Bracelet
Rated 0 out of 5£14.99 Select options - Bamboo
Minimalist’s Quarter Socks (White)
Rated 0 out of 5£4.50 Select options - Organic Cotton
Dogmania PB T-Shirt
Rated 0 out of 5£14.99 Select options - Sale!Organic Cotton
Snappy Squirrel White T-Shirt
Rated 0 out of 5£14.99£12.99 Select options - Coffee Pods
Coffee Pods Necklace (Diversity)
Rated 0 out of 5£25.99 Add to basket - Portuguese Cork
Britain Collection Crossbody Bag
Rated 0 out of 5£59.99 Add to basket - Portuguese Cork
Blue and Red Cork Shopping Bag
Rated 0 out of 5£29.99 Add to basket - Banana Fibre
Equilibrium Necklace (Turquoise)
Rated 0 out of 5£17.99 Add to basket -
DogMania Umbrella
Rated 0 out of 5£12.99 Add to basket